Six weeks. That’s our default timeline for a startup MVP. Idea to paying customer. It’s not magic — it’s a repeatable process we’ve run 40+ times.
Week 1: The kill-features workshop. We take the founder’s wishlist of 30 features and kill 25. Only 5 make it to v1. This is the single hardest part.
Week 2: Interactive prototype. Figma clickable, real content, feels like a shipped app. If users don’t “get it” in 30 seconds, we redesign.
Weeks 3–5: Build. React Native + Node + MongoDB. Daily standups. Weekly demos to the founder. Half the code is written in the first week.
Week 6: Launch. Deploy to production. Onboard first 10 users personally. Fix the top 3 bugs live. Charge money.
The trick is not writing code fast. It’s deciding what NOT to build. If your MVP has more than 5 features, you’re not building an MVP — you’re building a product.
Ship in weeks. Learn in weeks. Iterate in weeks. That’s how startups win.
